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As Amazon expands into new sectors like health-care, there may be an incentive not to crack down with all the strength it can muster. "If Amazon deleted 100 percent of fake reviews, they would lose hundreds of billions of shareholder value," says Saoud Khalifah of Fakespot, who believes a full culling would show just how compromised the platform has become. With companies always pushing for more reviews, Khalifah doesn't expect the problem to disappear with the legal move in Seattle, where Amazon is headquartered. "Do you still receive spam emails?" he asks. "The parallel is the fake review. The more money there is to be made, the more fraud we're going to see concurrently with that growth." Still, the crackdown has hardly gotten rid of the problem: Amazon is playing a classic game of regulatory Whack-A-Mole, stamping out one group commissioning fake reviews only to see another pop up right away. And with 30 million reviews coming in each week, Hollenbeck thinks the company may not be aiming high enough. "If Amazon punishes actual sellers a bit more, that would change incentives," he says. "Their current way is to delete at the reviewer level and not to punish the seller. They're not taking this quite as seriously as they should, and that shows up in the way they regulate it."
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As Amazon expands into new sectors like health-care, there may be an incentive not to crack down with all the strength it can muster. "If Amazon deleted 100 percent of fake reviews, they would lose hundreds of billions of shareholder value," says Saoud Khalifah of Fakespot, who believes a full culling would show just how compromised the platform has become. With companies always pushing for more reviews, Khalifah doesn't expect the problem to disappear with the legal move in Seattle, where Amazon is headquartered. "Do you still receive spam emails?" he asks. "The parallel is the fake review. The more money there is to be made, the more fraud we're going to see concurrently with that growth." Still, the crackdown has hardly gotten rid of the problem: Amazon is playing a classic game of regulatory Whack-A-Mole, stamping out one group commissioning fake reviews only to see another pop up right away. And with 30 million reviews coming in each week, Hollenbeck thinks the company may not be aiming high enough. "If Amazon punishes actual sellers a bit more, that would change incentives," he says. "Their current way is to delete at the reviewer level and not to punish the seller. They're not taking this quite as seriously as they should, and that shows up in the way they regulate it."
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the latest online sales of online everything you need to buy and sell online. 1. A number of retailers are able to get
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